NOW!!! (with three exclamation points) – is a new aerosol spray that has proven effective in reducing Decision Freeze.  A leading cause of US business failures, the condition occurs when a person needs to make a decision but – fearing the wrong one will result in the ruination of his or her career – freezes up instead.

Developed by the Lunderplex — the researchers responsible for coining the term “pre-conceptual” — NOW!!! forces the issue by instantly unclogging the “perignogle” particles in the cerebral cortex, which are responsible for making decisions (and also for memorizing lyrics to television sitcoms).

One quick spritz is usually enough in normal situations,  like when someone gets wide-eyed and starts stammering Two or three may be required for a complete freeze-up, like the Tin Man in “The Wizard of Oz.”

On the market just two months, it’s estimated to NOW!!! has achieved a 67 percent success rate, though there have been some side effects – such as the case of a Missouri stock broker who was trying to determine whether to buy AT&T, but somehow ended up painting an extra stripe down a mile-long stretch of I-95.