The fifth officially sanctioned fruit-based corporate expression will be inaugurated on September 1, after a two year development process by the additions committee of the US Bureau of Sayings and Bromides.
“Just another pomegrenate” will join “Turning lemons into lemonade”(1972), “Comparing apples to apples” (1987), “Comparing apples to oranges” (1996) and “Picking the low hanging fruit (2001).”
“Businesses are facing unprecedented challenges today,” says bureau president Eugene Parisi. “Four fruit sayings were no longer adequate.”
During the development phase, says Parisi, the committee sought feedback from over 600 representatives at businesses across the country. The choices were narrowed down to four – Parisi won’t way what they were, only that two of them involved kewi – and the final selection was made late last month.
“For 20 years we got diverted by things like brainstorming, benchmarking, and thinking outside the box,” says Parisi. “Times like these make us realize we need to get back to the basics, and the basics are fruit.”
Thus, barring any last-minute injunctions, next month business people across America will be officially permitted to say, “Just another pomegranate…” in all oral and written correspondence.
Parisi will enunciate the saying for the first time at a ceremony at the organization’s headquarters in Fresno, California.
The Institute now plans to introduce a new saying every two years, says Parisi, and has hired research firm ThinkUp# to explore up to 120 fruits – ranging from the common peach and plum to the more exotic cherimoya and mangosteen.
