The much-anticipated LunchPoof app will launch on March 15, according to CEO Sally Pornover of Coagulators IV – the app creators that have spent three years developing the potentially work-changing product.
The concept is simple: Use the app to order lunch and it materializes in your desk drawer within 90 seconds.
“There’s a 77 percent decrease in productivity when office workers are waiting for their lunch to come,” says Pornover. “They don’t want to think about anything except eating.” Since the average wait is 33 minutes, she estimates the down time is costing US companies $297 billion per year. LunchPoof, she says, will cut that number in half.
Two months before launch, Pornover says that most of the planning is complete:
- The price to download will be $255.99.
- The menu will feature 27 items, ranging from a $21 fruit juice to a $61 avocado/sardine based sandwich. Selections are being curated by Leon Fand, formerly chef du monde at NihilisticSix in Brooklyn.
- The Pullman Group, known for its iconic Coleman Cleanser TV spots featuring rival soap bubbles dying tragic deaths, has created an ad campaign.
- Leona Landowne – star of the hit web series Three Girls and Another Girl – will be the official spokesperson.
“LunchPoof is going to change not only the concept, but also the premise of lunch,” promises Pornover, who says there are just two details still to be worked out:
- Selecting a brand of bottled diet water
- Developing a technology that will enable lunch to materialize in someone’s desk drawer within 90 seconds.
