In 2015, the average number of heads on the chopping blocks of US corporations was 4.4. Today, during the Covid-19 crisis it’s 22.5 and is expected to hit 30 by 2022. As a result, over 40 percent of US businesses have ordered or are in the process of ordering larger blocks.
The situation has created an opportunity for Prattman Inc., the USA’s largest manufacturer of chopping blocks. As recently as 1998, the company was making about 15,000 a year. Today the number is 17.5 million.
“If a chopping block in the mid 70s could accommodate ten heads it was considered state of the art,” says Prattman CEO Monique Williker. “Today if it doesn’t hold 25 there’s usually a waiting list to get one’s head onto it.
Most of the company’s business is making standardized models for 20, 30 or 40 heads. However, it has made one that holds just two, for a Cincinnati baker, and one for 10,000, ordered by an intricacies conglomerate Williker refuses to name.
And some companies spend $1 million or more – including the Touline Group of Toledo, Ohio. Carved from North Carolina Walnut with a zirconite trim, its new chopping block will be unveiled next month at a ceremony for all employees in the company’s main lobby.
“Updating your chopping block scenario sends a message to both shareholders and staff that your company can adapt to change,” says Williker. “That’s good for your image and good for morale.”
