In November post-culture transformationists RetroManiac changed its business model from “mission-centric” to “pastry-centric.” Profits have since increased by 443 percent.

“There’s obviously a correlation,” says Chief Instigation Officer Mark Wallington. “Our employees obviously respond better to pastries than they do to missions.” And, he adds, the company is fine with that

Since its founding in 2011, RetroManiac reminded staffers at least once a day of its mission: “To indoctrinate outmoded thinkers and doers into the amazing new age of post-culture transformation.” Emails were sent daily, and there were aassorted posters and electronic signs. There were also random checks on employee, where they were asked to recite the mission.

“Only one person was ever able to,” says Wallington, “and that was back in 2012, a guy from maintenance.”  The company stock, which had started at $144 per share in 2013, had plummeted to $18 by November.

Employees are

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